Sales Funnel & Campaign Audit
We started by analyzing the client’s entire sales funnel to pinpoint where conversions were dropping off. By reviewing historical performance data and key KPIs, we determined that the decline was occurring at the campaign level. With that in mind, we conducted a deep dive into each component of their campaign to identify areas for improvement.

Boosting Click-Through Rate (CTR) with Personalization
The first major issue was a low CTR, making it difficult to scale profitably. Using proven methods for personalization, we optimized their ad creatives—immediately increasing CTR by 50% and improving engagement.

Optimizing Placement & Publisher Performance
A review of their ad placements revealed that underperforming sites were dragging down overall profitability. By refining targeting and excluding high-cost, low-conversion placements, we significantly improved campaign efficiency.

Creating a Scalable Growth Strategy
To ensure ongoing success, we developed a structured roadmap for future campaigns. This framework allowed us to efficiently test and identify winning campaigns while minimizing wasted spend on underperforming ones.